Why this matters right now

Early‑stage companies pivot fast, but their brands often lag behind. Adam’s latest LinkedIn Live session distilled years of GTM experiments and four full‑scale rebrands into a repeatable playbook. We turned that talk into a field‑tested 32‑page ebook—and the first taste is right here.

Three signals it’s time to rethink your brand

1. You’ve outgrown your “one‑feature” identity. Sales calls start with “Wait, do you also do X?”—a sign your narrative is holding you back.
2. Your win rate stalls at Series A/B. Brand confusion creeps in just as bigger buyers enter the funnel.
3. Team members pitch different stories. Inconsistent decks = diluted trust. A rebrand forces alignment.

What you’ll learn inside the full guide

• Chapter 1 – The Brand Audit Sprint. Run a two‑day workshop that reveals the gap between how you see your product and how the market sees it—complete with a facilitator script.
• Chapter 2 – Positioning on a Pivot. Translate new product directions into a value proposition that keeps early adopters while attracting bigger, stickier customers.
• Chapter 3 – Naming & Visual ID. Avoid legal snags, domain nightmares, and color‑palette clichés with a step‑by‑step checklist vetted by two trademark attorneys and a brand designer.
• Chapter 4 – Stakeholder Rollout. Copy‑and‑paste launch emails, press‑kit outlines, and an internal AMA agenda so every team member can champion the new story on day one.
• Chapter 5 – Post‑Launch Metrics. Learn which KPIs actually shift after a rebrand—CAC payback, NPS, branded search lift—and grab a Notion dashboard template to track them.

(Each chapter ends with a plug‑and‑play template so your team can start Monday morning.)

Get the full ebook—free for subscribers

Drop your details in the form, hit “Submit,” and we’ll fire the PDF straight to your inbox.

You’ll also receive one follow‑up case study on how a fintech cut CAC by 22 % within 90 days of rebranding—then nothing but quarterly brand tips. Unsubscribe anytime.

Skim‑proof key takeaways

• Rebranding ≠ new logo. It’s a strategic reset that unlocks new markets.
• Follow Adam’s 5‑week roadmap to move from brand audit to launch without stalling product velocity.
• The guide includes scripts, checklists, and KPI dashboards so you don’t start from scratch.

Ready to make your brand match your ambition? Collect the guide, share it with your team, and ship your next chapter with confidence.