When Brandon Arvanaghi founded Meow, he expected to spend his days building product and talking to customers. Instead, he found himself buried in compliance filings, vendor onboarding, HR paperwork, and hiring coordination — necessary work, but completely non-strategic.
- 4–8 hours lost every week to operational tasks with zero strategic value
- Hiring slowed by manual coordination and compliance bottlenecks
- Too early-stage to justify a full-time ops hire, but the need was real
- Context-switching between ops tasks and product work was killing focus
Before Chore, I was the de facto ops person. Every compliance deadline, every vendor call — it was me. That's not where a CEO's time should go at the seed stage.
Brandon Arvanaghi · CEO, Meow
The cost of doing nothing
At a burn rate where every week counts, losing 6+ hours to non-strategic work isn't just inefficient — it's existential. Every hour Brandon spent on compliance was an hour not spent on the conversations that drive fundraising and PMF.