Perhaps, a startup helping people generate software applications on top of the web, faced growing operational complexity as it scaled. CEO Gonzalo Enei was balancing product strategy, investor relations, and sales while also managing payroll, business registrations, and regulatory compliance.

Although these tasks were essential, they were not the best use of founder time and were consuming 8–10 hours per week. The challenge was compounded by constant regulatory changes, including compliance requirements and issues like stock option structuring, which required ongoing attention and research. Hiring internally was costly, while outsourcing to multiple providers created fragmentation. Perhaps needed a single, reliable solution to handle operations and compliance end to end.